In the rapidly advancing digital age with hundreds of options, keeping your audience’s attention or even alerting them to your blog or site’s continued existence and updates can be a chore.
Constant reminders have to be sent to your audience to make sure that they are up to date on all the newest developments in case something catches their interest.
WordPress email marketing plugins make this task simple and quick since they allow you to create professional looking emails from your WordPress dashboard, helping you keep the audience you have and potentially bring in more.
So what is Email Marketing?
Email Marketing is simply the task of sending out messages that discuss updates, events and other points of interest on your website to all or certain groups of users, in case something catches their interest.
The fact of the matter is, doing this manually can be extremely time consuming and labour intensive as it may require you to send out thousands of emails daily.
That is where Email Marketing plugins come in.
These plugins simplify the process of sending out emails to your users and increasing your readership by completely taking responsibility for all email marketing.
With the help of these, you have the full control over what you want to send, and who you send it to.
In a matter of minutes, you can set it up to your preference and send out thousands of newsletters and emails to your users.
Automated Responses, why do we need them?
Such plugins also have the ability to automate responses, and the best advice I can give you is to have automatic replies set up as soon as possible.
This is because if you set about trying to answer every question sent in by a user over email or reply to every request then not only is that extremely time-consuming but also may cost you lose users in the long run.
This is because, if it takes too long for you to get to an email sent in by a user, this may leave an impression of aloofness in their mind and they may not be as committed to your site anymore.
Auto Replies scan emails for keywords and reply accordingly, almost instantly depending on the plugin, with a pre-set answer.
This not only keeps the user’s interest as it adds an air of professionalism but also saves you both time and energy in having to respond to all those emails.
Opt-in forms, placement is key.
Another important feature that needs to be discussed before getting to the top 5 plugins are the Opt-in forms.
These are basically forms where the user fills in their email information to willingly receive emails and updates from the site, either generally or for a specific topic.
More important is the placement of this form. Many sites tend to have a timer set up in which after a certain amount of time has elapsed with the user being on the site or the article of their interest the form will pop up in the middle of their screen.
I personally find this approach both gaudy and pressuring, and it tends to rather push people away from subscribing than actually get them to show interest.
A physical opt-in form at the end of the article that doesn’t take a whole lot of space on your screen seems to be the best placement.
This is because it allows the reader to build an interest in the subject before suggesting it, and also feels much more welcoming and casual than a form popping up in the middle of your screen before you’ve even finished the article.
Now onto the most important part, the part you’ve all been waiting for. What are the 5 best Email Marketing WordPress plugins of 2019? Well here we go…
5 best Email Marketing WordPress plugins of 2019
If you have heard of Email Marketing plugins then you have heard of MailChimp, topping the lists of many such articles including this one and rightly so since it is one of the best email marketing plugins out there.
The plugin itself acts as a bridge between your WordPress and MailChimp accounts, linking them and making the whole process much easier.
Making a MailChimp account is completely free of cost and very simple, with premium offers for bigger companies that may need an extra step up in the Email Marketing game.
So it’s got something for everybody, making it one of the best Email Marketing plugins of 2019.
It’s a subscription-based service from the email marketing service provider MailChimp. In order to use the service, you need to install the plugin.
- User-Friendly and mobile-optimized sign-up forms.
- Seamless integration with other popular form plugins.
- Well Documented & Developer friendly.
- Friendly and dedicated support!
- Add-ons available for better features.
- Translation Ready.
- Unlimited subscription forms.
2. Thrive Leads
The Thrive Leads plugin is the second place on the list, closely following MailChimp. You should get this plugin if you don’t want any compromises in your email list-building strategy.
With a vast number of features and claims of the client’s user base doubling or even tripling after using this plugin. Thrive Leads has made a name for itself and rightly so.
Thrive Leads is not only a time-saving plugin but has much easier handling than many of its counterparts as it requires no knowledge of programming or coding.
- A variety of different Opt-in forms
- Advanced user targeting
- Advanced Statistics
- Marketing automation & autoresponders
The real reason this plugin is placed second to MailChimp is none other than the pricing, with MailChimp being an extremely reliable plugin and Thrive Leads rivalling it at every turn, except that MailChimp is free unless you count the premiums.
When it comes to Thrive’s pricing, there are multiple licenses to choose from, depending on what you need from the plugin. This ranges from getting 1 license for $67 or 15 licenses for $147. Offering monthly fees if you are a Thrive member for 25 licenses at $19 a month.
Reaching for number 3 on the list. Mailster is a plugin that is allegedly loved by thousands.
Being a premium plugin Mailster has an initial cost of $49, but once you sign up, invest and install you never have to worry about recurring fees and can enjoy the supremely simple yet effective interface.
Mailster uses a drag-and-drop builder interface, which can be easily used by just about anyone, regardless of their prior knowledge in code, to set up your email campaign. And if that wasn’t enough you have all the help you can get with their delightful and friendly customer support.
- Easy drag and drop campaign builder.
- Easily integrated with other WordPress plugins.
- Mobile and Retina ready designs.
- Advanced analytics to help you keep the record.
- Auto Responder that you can control.
- Unlimited subscription forms.
- Translation Ready.
Newsletter, the next plugin we have on our list. A free and reliable plugin no doubt, this plugin is perfect for those starting out and want to make sure they refine their website as much as they can at the get-go, which is always great!
With a reputation of expanding viewer bases, advanced features within the plugin right from installation and the ability to create unlimited email campaigns along with free add-ons, Newsletter is a haven for beginners or those who are on a budget.
- Responsive and mobile friendly form designs.
- Unlimited subscribers and newsletters.
- Translation Ready!
- Integration with the WordPress Registration.
- Free and premium add-ons for a better experience.
- Easy Installation and Usage.
- Helpful and friendly user support.
5. Sumo List Builder
Sumo List builder, last but definitely not least. This brilliant plugin helps attract more and more people with colourful and creative newsletters and pop-ups that appear on clicks and timers if you believe your audience would be more perceptive to these.
Also integrating a drag-and-drop builder this plugin gets your one time users hooked for the long run, with simple integration yet advanced features it is everything you could want a new user who may have limited knowledge for coding but still wants the best.
With a price ranging from $29 a month to $199 a month, depending on the package you get you can still try out the plugin on the free version before investing in this powerful plugin if it feels right for you.
- Pre-designed templates to choose from.
- Mobile ready and responsive design.
- Easy Drag and Drop Builder.
- Powerful targeting tools for most engaged users.
- Easy integration with other email marketing services.
- VIP and dedicated customer support.
And these were my Top 5 Email Marketing WordPress plugins of 2019, although you don’t need to pick anything from here specifically this will hopefully give you a better idea on how to pick the plugin right for you.