WordPress, a popular tool when it comes to building esthetically pleasing responsive websites. Many world-renowned brands use WordPress for their own websites, some of which you may even recognize such as NASA, CNN Blogs and Time Magazine.
As the owner of an e-commerce store you may need help in making your own e-store stand out since WordPress does power over 32% of all websites on the internet.
One of the more reliable ways for you and your business to gain traction online is through the use of WordPress Plugins. They’re safe, they’re easy to use and they cause more eyes to linger when glancing at your site.
What WordPress Plugins Should You Use?
Now, the world of possible WordPress Plugins is pretty vast but here are a few that any e-commerce store would need to help speed it’s way to the lead!
1. Broken Link Checker
Broken link checker is a bit more obscure but is a must-have for your e-commerce store, this nifty little software keeps an eye on the links found in your website, whether they be in your posts, comments, blog roll or elsewhere.
It locates broken links, redirects, missing images and so on, and the reason this is so essential is because it not only would help in website maintenance but also plays into customer satisfaction.
A broken link for one of your products or a missing sample image may lead to some earthy comments and reviews, consequently affecting your reputation and credibility. Just like the integrity of a mall or shopping center needs to be maintained so does your website, otherwise you may find fewer people visiting your website.
2. WP Smush Pro
Your customers should always know what your product looks like, this is a basic rule for any e-commerce store. If there are no pictures of the product then the chances of them paying any amount of money for it fall substantially.
Due to this, stores have to upload hundreds of pictures to their website, this large amount of media files tends to bog down a website making it much slower. That’s where Smush Pro comes in.
WP Smush Pro is a top-of-the-line image compression plugin, letting you compress and optimize images automatically, manually or in bulk and thus allows sites that have to deal with a lot of media to work much faster without reducing the quality of the images, so don’t worry about your buyers having to squint at a low-quality image that was supposed be in HD.
Speaking of image quality the plugin integrates with NextGEN and WP Retina 2x so you don’t need to worry about losing the edge on those special, high-quality images that were uploaded specifically to catch the viewer’s eye.
Now moving a bit farther away from plugins that are there specifically for the viewer’s satisfaction and more towards the business aspect of the website. MonsterInsights is a Google Analytics plugin for WordPress.
It allows you to connect your website with Google Analytics, so you can learn more about the number of potential buyers that are visiting your website and what they are actually doing there.
Once you know all this you can also begin to alter your website accordingly, perhaps a certain amount of this traffic is being directed to your site from another website so perhaps that would open pathways to future deals with the owners of said website?
Basically, this plugin allows you to plan a way to direct more traffic onto your site (and in doing this increasing your earnings) and not lose what customers you have. It also allows you to plan for trend changes and not get lost beneath the ever-changing waves of the internet.
4. Backup Buddy
This one is pretty basic but important all the same, a backup plugin is key for any online business. You cannot afford to lose all the data you have on your customers and their preferences, which is a quick way to lose all the progress you may have made over the time the site has been live. BackupBuddy is a solid backup plugin, reliable and simple.
Think of it as a “Save Game” button in case of a data loss event such as the meddling of a hacker or something as simple as a hardware malfunction because someone spilled a cup of water in the wrong place.
5. Floating Social
Whether you like it or not Social Media plays a huge role in the way the internet moves in this day and age so as a business owner you need to bring your A-game. One way to do this is to make sure the content on your website is always easy to share and people can spread the word about it.
Floating Social makes it so that buttons are displayed on your website and allow the public to display the content they are viewing on it by connecting their social media accounts. The buttons that are displayed are completely customizable to fit the style of your website so that they don’t end up being eyesores that send more people packing rather than rope them in. You know what they say right? No publicity is bad publicity.
6. Pie Register
Pie Register is a WP Registration Plugin that is easy to implement into your site, it allows the user to customize website registration forms and add features like drag and drops, invitation-only registration, email templates and so on as well as convert the WordPress website into a membership-based site which could require a payment to access or make certain content only accessible for those who have paid.
Pie Register allows customers to pay for said priority content and services via PayPal, Stripe or Authorize.net. It also allows you to block certain users based on preset criteria and use CAPTCHA/reCAPTCHA forms to make sure the site is not being spammed by bots which may slow down the site and decrease popularity for the site due to people getting annoyed.
Pie Register would allow you, as a business owner, to assign users values and thus be able to collect important information per user and edit the experience they have on your website and thus keep your current buyers and potential buyers in check.
These are just a few of the many, many plugins that exist for WordPress and if we were to discuss all of them we’d be here for at least a year. These were just a few examples to point you in the right direction for how to best customize your e-store using WP plugins and hopefully, you now have an idea. We wish you the best of luck!